As there has been a lot of question lately about the integrity of bloggers and the products they feature, I thought it was time to update my out of date disclaimer to cover any grey areas. I hate there being any uncertainty or untrustworthy areas in something that should be so positive so if you do have any questions, please get in touch.
I have been blogging for around three + years now and I have never had any issues but I have nothing to hide, so everything you should need to know is here. Being a relatively established beauty blogger, I know I can have quite an effect on readers so I absolutely always stay true to myself and everyone who reads this blog.
Everything you see on gh0stparties.com was made by myself, Kate Johnson (unless otherwise stated).
Products Sent to Review
I always try and be as honest as possible when it comes to blogging as I understand bloggers are influential when it comes to beauty and fashion and I would hate for readers to have the wool pulled over their eyes.
As a full time job, I run an online magazine with a huge beauty section, therefore I usually get samples sent to review by brands and PRs for this magazine. Saying that, if I really want to share something that has been sent to me, I do feature it on gh0stparties too. I don’t have to include it, there’s no deal that says I have to include it on both but sometimes, I find something new that I simply must share.
As I run both my blog and magazine like a business, I tend to buy most products with the funds I have available for this – I prefer to purchase my own products as I know what features I have coming up and when I’ll need to have the products reviewed by.
I usually give myself quite a while to get a feel for products before they’re featured. I invest almost all of my money and time back in to Nouvelle and my blog and so recommend only the best products, which means it can be hard to point out a fine line between what I buy myself and what I get sent because what I buy myself is usually for planned features so I can review them and get a feel for them, rather than just products that I want to buy because I fancy them (though as a beauty obsessive, these two do cross over).
I can assure you that everything you see on my blog is genuine. Most of my readers trust me 100% and I know that many take my recommendations seriously, so there’s no way I would recommend something that I couldn’t be sure about. When writing reviews, I like to leave it up to the reader to decide for themselves what they think, so rather than just say I don’t or do like something, I weigh up the pros and cons and add in my thoughts – there will be times where I’m negative about a product but mostly I’m constructive and fair.
Everything on this blog has been trialled, tested and reviewed by me – if I have been sent something to review, I never recommend it if I wouldn’t purchase it myself. I am never, ever paid to feature anything on here.
Please note, I do not post press releases (unless it’s something really special, but this is yet to happen).
Like most bloggers, I use affiliate linking to gain a small amount of commission when linking to products. I have no problem with this and as blogs are free to read and take time to create, I think there should be no stigma surrounding this. I use Skimlinks for this mainly and have a disclaimer below and on the bottom of my blog.
“This site earns revenue using Skimlinks. In the interests of disclosure and ethics, we want to be open about how we make money from our site. Besides display advertising and other paid sponsorships, we also sometimes get paid a commission if you purchase a product or service that we link to in our content. We want to be clear that our reviews are driven entirely by our editorial staff based on what we think. We use Skimlinks to help us automate the process of linking to products, especially as it distances our editorial staff from creating affiliate links themselves.”